Jürgen Habermas (2005) linked the birth of critical conscience of the public sphere to the inception of the independent press. Marshall McLuhan (1964) formulated the theory of media determinism, regarding a subtle influence of communication technologies on human life at a social level. Keywords: negotiation, conflict, social imaginary In the so-called Romanian social imaginary, notions of public versus private highlight the way public officials resort to the language of culture-specific communication-related concepts that are a starting point for much of the discourse on decision-making. The paper approaches contemporary Romanian media in order to outline negotiation and discursive conflict strategies in public storytelling about the country's recent history. NEGOTIATION AND DISCURSIVE CONFLICT IN WITHIN OPINION: PUBLIC VS.
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